Sponsored Strategies
Sponsored Strategies Overview
Algonomy partners with HookLogic to allow promoted or sponsored products bid on by advertisers to be presented within recommendations. Each strategy that allows for this includes "Sponsored" in its name.
Scoring:
Scoring of these strategies is a blend of Relevance of Recommendations, Cost per Click (CPC) and Randomization:
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Relevance of Recommendations: To determine relevance of recommendations, sponsored strategies utilize "Top Product" scores which are based on overall views and purchases.
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Cost per Click (CPC): The cost per clicks from the advertiser (what they are willing to pay per click) is normalized and leveraged. Normalization is critical because behavior varies widely depending on the currency of the client's site.
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Randomization: To prevent the strategies becoming purely static, a measure of randomization is needed. This can be set and adjusted with the site configuration "sponsored randomization" ranging from 0-10.0 where 0 represents no randomization and 10 indicates high randomization. The randomization should be leveraged to avoid a sponsored product's budget being burned through right away by always being ranked high.
|
Strategy |
Strategy ID |
Sample Message |
Description |
Instrumentation Page Types |
Required Parameters |
|---|---|---|---|---|---|
|
SponsoredSitewide |
188 |
"Sponsored Products" |
Uses all products listed for the site in the advertising.sponsored_product postgres table. If there is a "homepage" taxonomy string present for the client in advertising.sponsored_product_taxonomy, then this strategy should only include the products associated with that taxonomy value. |
Home |
None |
|
SponsoredSimilarProduct |
189 |
"Sponsored Products" |
Takes sponsored strategy principles into account on the SimilarProducts (183) strategy which identifies products that are similar to seed product based on contextual clues from the catalog feed. Does not require traffic (view/click/purchase data) around the products in question to work. |
Item |
None |
|
SponsoredCategory |
186 |
"Sponsored Products" |
Faithfully reproduces the feed input from HookLogic without extending coverage in any way. Intended for use in cases where complete predictability and faithfulness to the input is required. Eligible products are all products listed for the site in the advertising.sponsored_product table. |
Category |
Category Id |
|
SponsoredCategoryExtended |
187 |
"Sponsored Products" |
Same as SponsoredCategory (186) strategy but does allow for extended coverage. |
Category |
Category Id |
|
SponsoredSearchSolr |
191 |
"Sponsored Products" |
Takes sponsored strategy principles into account on the SolrSearchToView (98) strategy which is based off the current search context, products are generated based on products which have been ultimately viewed by customers who have searched for one or more of the keywords that make up the current search. |
Search |
Search Term |